Inference Group
Fresh (Watkin Jones)
Case study · Student living

Meet ALF, the AI that helps students find where to live

Inference Group built ALF (Accommodation Living Friend) for Fresh, the operating company of Watkin Jones: a multilingual assistant that helps prospective students get to know the places they could live, then recommends the ones that fit them best.

Live in production80+ languagesWeb · WhatsApp · WeChat · mobile
ALF is Fresh’s public-facing AI assistant, built by Inference Group. Open a property and say hello.See ALF live ↗

What Fresh wanted

Choosing where to live as a student is a personal decision, and often one made from another country, in another language. Fresh, the operating company of Watkin Jones, wanted every prospective student to get to know their options properly and be guided to the right one, at a reach and scale no team could staff by hand.

The goal was a genuinely helpful guide, not a form or an FAQ, that could meet students wherever they already are.

What Inference Group built

We built ALF, the Accommodation Living Friend. ALF has real conversations with prospective students to understand what they like and how they like to live, then recommends the properties that best match what matters to them.

ALF works in over 80 languages across web, WhatsApp, WeChat and mobile, so a student can talk to it wherever they are and in their own language. It is one of Inference Group's clearest examples of a public-facing AI product working with real users every day.

Where it landed

ALF is live and public-facing, serving prospective students today — a real product Fresh's customers use to find a home, not a pilot or a proof of concept.

The ALF chat widget open on a Fresh property page, introducing itself as the Accommodation Living Friend and offering to help find accommodation
ALF in the wild — open on a Fresh property page, greeting a prospective student and offering to help.

ALF: a real AI product, talking to real students in over 80 languages, helping them find home.

Dr. Richard Davis
Dr. Richard Davis · Founder and CEO, Inference Group
Questions

About this work

All questions, answered →

ALF (Accommodation Living Friend) is a customer-facing AI assistant Inference Group built for Fresh. It has real conversations with prospective students to understand what they want from a home, then recommends the properties that fit them best.

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